We are delighted to introduce our latest campaign to celebrate International Women’s Day and all the amazing women who deserve respect and admiration for their individuality and the things that make them special and unique!
The inspiration for this campaign came from recent client feedback. A special customer told us that “being disabled doesn’t mean that I don’t want to feel like a strong, confident woman, and for me, part of that feeling is being hair-free.”
Thanks to the success of our previous Break The Taboo campaign, the feedback sparked an idea to create a new one, with an important message at its heart… #JustBecause. This campaign is built around the idea that ‘just because’ we all have different paths in life, all women should be empowered to look and feel amazing.
We launched this campaign on our social media channels. Each day of the week, we celebrated a woman who was inspiring for their own individual, amazing reasons. We wanted to let all women know that we love, appreciate and welcome them.
Tuesday – Curve #JustBecause I’ve got Curves – To all our curvy girls, petite girls and anything in between girls, you are beautiful. This is a campaign designed by women, for women.
Wednesday – Career #JustBecause I’m a Career Girl – To all the girls out there working hard – keep going, you’re going to achieve everything you dream of! We respect you. This is a campaign designed by women, for women.
Thursday – Gym #JustBecause I love the Gym – To all the strong girls focusing on self-improvement. Those training every day and those only just finding the courage to go in the gym. We are in awe of you! This is a campaign designed by women, for women.
Friday – Mum #JustBecause I’m a Mum – To all of our mums, those trying to be Mums, to our aunties and our sister’s and daughters… we appreciate you! This is a campaign designed by women, for women.
Saturday – Disabled #JustBecause I’m Disabled – To all the girls living with disabilities, we admire your courage and strength. You are amazing. This is a campaign designed by women, for women.
Sunday – Reel
To all our party girls, our quiet girls, our curvy girls, and our petite girls. To our mums, daughters, sisters, aunties, and grandmas. To our carers and nurses. To those on a gender journey. To our career girls and our girls living with disabilities. Whatever you relate to. We love you. #JustBecause we are all different. We are all women. This is a campaign designed by women, for women. To all our customers, old and new, this one’s for you. Love LaserHQ x
LaserHQ CEO, Helen Quayle, said: “We respect and admire all women at LaserHQ, and we’re proud to launch our new campaign that celebrates them for their individuality. Our team works with clients who are unique and special in their own ways. Through chatting to them and getting to know them, we’ve learnt that we all have our own paths in life. But no matter what that path is, every woman should be celebrated for her uniqueness. And she should be empowered to look and feel her very best.
“This new campaign is the second one after our fantastic Break The Taboo campaign, when we aimed to spark conversations and break the taboo around excess hair, together with raising awareness for endometriosis and PCOS (polycystic ovary syndrome). The feedback we had was phenomenal, and we’re all really proud of everything we achieved, including raising money for Endometriosis UK.
“We hope that our new #JustBecause campaign resonates with women and gives them the confidence to celebrate what makes them unique and amazing, because that’s exactly what we want to do at LaserHQ.”